Easy Tiger Crochet
Easy Tiger is the go-to yarn brand for stylish and creative crochet enthusiasts. Offering a subscription service that delivers sustainable and recycled yarn directly to your door, the brand provides a wide range of knitting and crochet patterns, tools, and materials. Easy Tiger also fosters a vibrant online community, where knitters and crocheters can connect, share, and inspire one another on their creative journeys.
Audience
“Not your Grandma’s Crochet”
For this brand, my goal was to connect with the younger generation of fiber artists, particularly those who embraced crochet and knitting during the pandemic's social media boom. I aimed to break the stereotype that fiber arts are outdated, instead showcasing their contemporary, cool side. The design reflects the vibrant, modern appeal of crochet and knitting, making it relatable and exciting for today’s creative community.
Sketching Process
Phase 1:
The process began with exploration sketches, inspired by classic art, to define the tiger icon.
Phase 2:
Initially, I experimented with a realistic tiger style, but it didn’t capture the vibe I envisioned, so I returned to my original sketches.
Phase 3:
After further exploration, I landed on a unique, quirky tiger design that embodied the brand’s edgy, "cool" aesthetic.
