Your Starbucks Blend 2023
For this project, Starbucks Rewards members explored their unique Starbucks Blend and received a personalized “Coffee Card,” a piece of custom digital art based on their 2023 data. As their blend unfolded, their Persona name was revealed, creating a fun and shareable piece of art that celebrated the past year and built excitement for the next.
I was responsible for designing and illustrating the hero artwork for each of the 6 personas, as well as hand-lettering their names. Using a vibrant color palette, I created surreal, abstract visuals for each persona, pairing playful shapes and contrasting colors with unique shading and texture to create a dynamic 3D effect.
CD: Gary Jacobson, ACD: Luis Infante, AD: London Dewey, Designer: Charlotte Offin, Writer: Maria McNamara, PM: Tricia Fleischer
Moodboard
Visual moodboard created in the initial stages of the design process to guide out visual tone and keep the experience cohesive with the Starbucks brand, while also feeling fun and exciting.
*Some work above is used strictly for inspiration purposes only, and was not created by the Starbucks Global Creative Studio.