STONE ROAD FARMS
THE BRIEF
Design captivating packaging for Stone Road Farms, a cannabis brand, that embodies their enchanting and mystical tone while appealing to their target audience of cannabis enthusiasts seeking a harmonious connection with nature. Utilize whimsical imagery, a nature-inspired color palette, and sustainable materials to create an immersive unboxing experience.
THE BRAND
"The Most Beautiful Joints in the World"
Amidst nature's tender embrace, lies Stone Road Farms, a mystical sanctuary where cannabis cultivation becomes a unifying force. Here, buds bloom like vibrant dreams, nurtured with love and care. Their organic strains, touched by nature's hand, offer an array of flavors and effects, beckoning individuals from every path to embark on a shared journey of discovery. With eco-friendly packaging and a dedication to community, Stone Road Farms weaves a tapestry of connection, drawing people from all walks of life. Step into this enchanted garden, where cannabis bridges divides and whispers tales of joy and inspiration, fostering unity among diverse souls.
VISUAL TONE
In order to establish a distinct visual tone for the brand and cater to a specific audience, the focus is on Stone Road's mission of inclusivity, uniting people from diverse backgrounds while fostering a deep appreciation for nature and celebrating life. The aim is to showcase cannabis as a healing plant deeply rooted in nature. To guide the design process, a visual tone board has been created, incorporating imagery that encapsulates the brand's ethos and evokes a sense of community and reverence for the natural world.
REFERENCES
The packaging design for this brand is envisioned to be richly illustrative, intricately detailed, and imbued with an overall sense of whimsy. To guide the creative process, images from the Met Open Access website were referenced, specifically drawing inspiration from old tapestries that depict biblical scenes. These tapestries serve as a reference point to infuse the packaging with a touch of historical charm and storytelling allure.
SKETCHING PROCESS
Drawing inspiration from the collected references, I embarked on sketching symmetrical layouts featuring an array of plants, animals, and insects. Throughout the process, I carefully considered the placement of text, ensuring it harmoniously coexists with the illustrations. Additionally, I explored various text layouts, integrating illustrations to gauge their visual impact. To ensure a seamless fit on the packages, I further refined the sketches by overlaying them on the dielines, ensuring the perfect alignment of illustrations and text elements.
