Nike ACG Campaign
As part of a collaborative team, I helped create a comprehensive campaign for Nike ACG, including a promotional video, social media animations, static posts, and print marketing materials. Together, we developed a cohesive strategy to showcase the brand’s outdoor performance gear.
Charlotte Offin - Creative Direction and Print Design Lead
Daniel Geiszler - Creative Direction, Motion Design Lead and Photography
Kayshawn Mounarath - Video and Photography
The Concept
"One _____, All Conditions"
The video opens with two models in Nike ACG gear hiking through the dense forest of Deception Pass, immersed in nature. As they navigate rocky terrain and run along the beach, the pace quickens, showcasing the gear’s comfort and flexibility in diverse environments. The video concludes with the models reaching a scenic oceanfront field, where they relax and share a moment of joy. The print campaign features close-up shots of the gear, emphasizing its durability and versatility in any condition.
