Ditch Your Lawn!
Designing for Positive Social Impact
This project, led by The Office of Ordinary Things, focused on empowering individuals to drive small-scale social change.
My Topic: Native Plant Lawns
I explored native plant lawns as a sustainable alternative to traditional grass lawns. These ecosystems require less water, reduce maintenance, and promote biodiversity. My campaign included a field guide on transitioning to native plants, a recycled cardboard point-of-sale display for garden centers, and supporting social media and merchandise to spread awareness.
The Inspiration
Inspired by vintage 1960s-70s magazine ads, I sought to capture the nostalgic charm of bold script fonts, captivating headers, and striking photography. This design approach, with its timeless appeal, was reimagined to stand out in local plant shops and attract a diverse audience.
