Your Starbucks Blend
For this project, Starbucks Rewards members explored their unique Starbucks Blend and received a personalized “Coffee Card,” a piece of custom digital art based on their 2023 data. As their blend unfolded, their Persona name was revealed, creating a fun and shareable piece of art that celebrated the past year and built excitement for the next.
I was responsible for designing and illustrating the hero artwork for each of the 6 personas, as well as hand-lettering their names. Using a vibrant color palette, I created surreal, abstract visuals for each persona, pairing playful shapes and contrasting colors with unique shading and texture to create a dynamic 3D effect.
CD: Gary Jacobson, ACD: Luis Infante, AD: London Dewey, Designer: Charlotte Offin, Writer: Maria McNamara, PM: Tricia Fleischer
