2024 Starbucks Reusable Red Cup
The Reusable Red Cup is a cherished annual tradition at Starbucks, marking the start of the holiday season. Customers who order a holiday drink receive a free cup with a unique festive design. For the 2024 season, I had the exciting opportunity to design this year’s cup. Featuring the iconic Siren logo at its center, the design strikes a balance between tradition and creativity, capturing the festive spirit of the season.
2024 Starbucks Holiday Gift Cards
I designed a series of holiday gift cards for Starbucks, available both in-store and digitally through the Starbucks app during the holiday season. Some designs were prominently displayed at the point of sale, while others were featured in secondary display cases. Each design and its color palette were carefully crafted to align with the established holiday visual guide created by the studio, capturing the festive essence of the season.
Starbucks for Life 2024
I was part of the team that brought Starbucks’ annual holiday game, Starbucks for Life, to life in 2024. Our team collaborated on brainstorming and presenting various concepts for the game, ultimately designing the UX/UI, mechanics, and all assets required for development. Additionally, we created social campaign assets to drive user engagement. As the lead designer, my main responsibility was illustrating the characters, scenery, and all visual assets that brought the game experience to life.
